PROJECT SCOPE.
We quickly realized the core brand elements needed to be improved before we could move forward since there was a major disconnect with the brand and the quality of experience inside the restaurant. Also, because they were already a developed brand, we decided to re-color the logo to echo the luxury and elevated guest experience, and built the brand around it. From there, we developed an entirely new brand identity including social graphics, new website, in-house templates and a comprehensive style guide for the company to follow moving forward.
To enhance the brand further for a full-comprehensive identity, we also implemented our professional photography services to make sure the photographs seen by guests prior to arrival match the identity and expereince the company wants to encompass.
